Nothing to wire up. You describe the business in plain language, Ifa designs and builds it, and you check the plan before any of it exists.

Ifa pre-launch research

Help shape what Ifa solves first.

We're researching how service businesses handle customer enquiries, follow-ups, and daily operations. This is not a sales survey. Please answer based on what actually happened in the last 30 days. It takes about 8 to 9 minutes. Your answers are private: they are used only for our internal research and are never shared with anyone.

17 to 19 questionsAbout 8 to 9 minutesContact details optional

Based on the last 30 days

Tell us what actually takes time in your business.

Your answers can be anonymous. Please do not include customer names, contact details, or other sensitive information in open answers.

Question 1 of 17 to 19

Your draft stays on this device for 30 days. Each Continue securely saves the answers so far.

About your businessA1
What best describes your role?

About your businessA2
What type of business?

About your businessA3
How many people work in the business, including owners?

About your businessA4
Where do new customer enquiries arrive?

Select every channel that applies.

About your businessA5
In the last 30 days, roughly how many enquiries went unanswered or were answered after the customer had already gone elsewhere?

About your businessA6
How does your team currently make sure every enquiry gets a reply and a follow-up?

Select every method you use.

About your businessA7
Roughly how many staff-hours per week go to answering repeated questions, confirming appointments, sending reminders, and following up?

About your businessR1
Which area causes the most wasted time or mistakes in your business right now?

Your answer opens a short set of questions about that area.

Customer enquiriesB1.1
What most often causes a missed or late reply?

Customer enquiriesB1.2

For example: prices, availability, location, preparation, aftercare, or cancellations.

Customer enquiriesB1.3
What have you already tried to fix this?

Customer enquiriesB1.4
When an enquiry is missed, what usually happens?

Customer enquiriesB1.5
What do you currently spend per month on handling enquiries and messages, including software, reception help, or chatbot tools?

Staff tasksB2.1
How are non-appointment tasks assigned today?

Staff tasksB2.2
In the last 30 days, how often was a task forgotten, delayed, or done incorrectly?

Staff tasksB2.3
How much of your own time per week goes to assigning, reminding, and checking?

Staff tasksB2.4
What happens when a task is missed?

Staff tasksB2.5
What do you spend per month on tools or paid help for staff coordination, including task, scheduling, or dedicated admin time?

Numbers and reportsB3.1
Numbers and reportsB3.2
How did you get the answer?

Numbers and reportsB3.3
How long did it take?

Numbers and reportsB3.4
How often do you export or combine data by hand to understand performance?

Numbers and reportsB3.5
What do you spend per month to see your numbers, including reporting tools or reports prepared beyond basic bookkeeping?

Bookkeeping and taxesB4.1
Who prepares the information for bookkeeping and taxes?

Bookkeeping and taxesB4.2
How many hours per month are spent preparing or checking sales, expenses, payroll, commissions, tips, and tax information?

Bookkeeping and taxesB4.3
Which parts are still manual?

Bookkeeping and taxesB4.4
What do bookkeeping and tax services cost per month, including software and people?

Social publishingB5.1
How often do you publish the same content to more than one platform?

Social publishingB5.2
Last time you did, how long did preparing and publishing everything take?

Social publishingB5.3
What makes it hard?

Social publishingB5.4
What do you spend per month on social tools, freelancers, or an agency?

Changing your setupB6.1
What was the most recent operational change you made?

Changing your setupB6.2
How long until it was fully live everywhere it needed to be?

Changing your setupB6.3
What went wrong, if anything?

Changing your setupB6.4
In the last 12 months, did you delay or avoid a change because the software made it difficult?

Changing your setupB6.5
Over the last 12 months, what did you spend on outside help to change or configure your systems?

What you have already triedD1
In the last 12 months, which of these problems have you actively tried to solve?

Include buying or trialing a tool, hiring someone, building a spreadsheet, or asking your software vendor.

What you have already triedD2
You said this area wastes the most time. What came of the last thing you tried to fix it?

Whatever you tried counts: a tool, hiring someone, a spreadsheet, or a new way of working.

What you have already triedD3
You said this area wastes the most time. What has stopped you from fixing it so far?

A real next stepOffer

Working session

Map your current flow and see how your business compares.

We're mapping how businesses like yours actually handle enquiries and follow-ups before we finish building. In a 45-minute working session, we chart your current flow together. You get founding-member terms in writing before onboarding. Nothing is charged until you accept onboarding. Founding spots are limited.

  • 45 minutesOne focused working session
  • Your flow mapEnquiries and follow-ups charted together
  • Founding-member termsIn writing before onboarding
Choose a real next stepD4
Interested?

Choose the next action that is right for you.

Choose a real next stepD5
Do you know one or two other owners dealing with the same problem?

Choose a real next stepD6
Would you be open to a 20 to 30 minute conversation about how you run things today?

Not a sales call.

OptionalYour details

Optional follow-up

Want a reply about your next step?

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